Adding online video to your website can generate more traffic, leads and sales for your small business.
Even if you’re camera shy, you can still increase your online visibility and generate more online leads through video. Adding video to your marketing mix doesn’t need to break the bank, either. If have a smart phone, tablet, or laptop, chances are you already have all the equipment you need to get started in online video. Below I’ve outlined 12 ways that video can help you drive traffic to your website.
1. Video improves your search engine visibility.
You’ve seen it before. You do a search and the top three results are all videos. Google and Bing want to show your video as part of the mix. In fact, if your competitors consistently beat you at the search engines and they’re not using video, adding video to your marketing mix might be the best way to leap frog them in the page one results.
2. YouTube is the number two search engine in the world.
People go directly to YouTube to do searches to look for help on how to overcome their biggest problems. If your video can help them fix a pipe, use a product or learn a new way of doing something, YouTube will serve it up, helping you reach more people.
3. Over one billion people watch a YouTube video each month.
That puts YouTube just behind Facebook as far as reach goes. That’s a lot of eyeballs, and not all of them are watching funny kid videos.
4. Video is the most engaging online medium.
When you create a video, people can see your facial expression and hear the passion in your voice. You can demonstrate how your product works, or how to get more out of a product or service they’re already using. You can include imagery to illustrate your point. You can use music to inspire and words to persuade.
5. Video will help you increase your online conversions.
An effective video can add to your credibility and give prospects trust in your which will make them way more likely to fill out a contact form on your site than the average visitor. If they have seen you in action, and trust you they are more likely to want to do business with you..
6. You can create links from within your YouTube videos to your website.
With YouTube’s annotation feature, you can create buttons within your YouTube video that will take visitors directly to your website or landing page. That’s an incredibly powerful way of driving engaged prospects to an opt-in page!
7. You can get a lot of mileage out of a single video.
Once you’ve created your video and uploaded it to YouTube (or Vimeo) you can embed it back into your blog to increase its reach. But don’t stop there: you can promote it (driving traffic) from Facebook, LinkedIn, Twitter, Pinterest, Google Plus, your email newsletter, your podcast, and just about any other social media channel. You can also take the same video and upload it directly to Facebook for even greater reach and engagement.
8. You can be camera shy and still get the benefits of video.
You don’t actually have to appear in your own videos. You can do screen capture videos of your computer and just provide voice overs. You can record webinars and post them. You can use free or inexpensive animation software like PowToon or GoAnimate (I haven’t used either of these so I’m not recommending, just referencing.)
9. Video can be inexpensive.
If you own a laptop, tablet or smart phone, you already have a video camera. Get an inexpensive smart phone tripod on Amazon..
There’s plenty of free video editing software out there, or you can get some inexpensive software, too. For screen capture, I you may want to try Jing.
10. Video helps you reach and engage a different audience.
Forbes reports that about 6 out of 10 executives would rather watch a video than read text. They’re not alone. There are plenty of people who learn better by watching. And you can always add a transcript of your video for those who prefer to read. By not providing a video, you’re shutting the door on a lot of prospective customers.
11. Video continues to perform.
One video posted to YouTube and embedded in a blog post will continue to attract new visitors and generate leads for your business for years to come.
12. If your product is demonstrable, video is the way to go.
This seems self-evident, but if you have a product or service that needs to be seen to be believed, there’s no better tool than video. Research shows that consumers are more likely to buy after watching a video.
OK, now you have your video, how do you get it on your website? We can help! It’s super easy if you have one of our website packages. I can show you how to do it yourself. If you don’t have a Joomla, WP or Concrete5 site, we can do it for you quickly. Get to recording!