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February 2019

In this Newsletter:

• SEO & PPC - what's the diff?

• Web Trends, News & Tips

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Hi reader!

Someone asked me recently about whether or not they should try PPC ads on Google. That opened up a discussion on what their online marketing needs were and what their budget was.  So I thought I'd write this in an effort to clarify what the differences are in SEO and PPC and why someone would want to use them at all.

You'll also find a couple of nifty tools to try out.  And be sure to catch Website Magazines article on keeping your Social Media Calendar.

Hope you all are thriving!   

Until next month . . .

- Michelle Bracewell

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SEO & PPC - what's the diff?

There's a lot of difference between SEO (search engine optimization) and PPC (pay per click), but the end game is the same. Every minute over 2.3 million people search for something on Google! That's a lot of people looking for information.  They could be searching for landscaping ideas or answers to health issues, maybe a nearby restaurant. The bottom line …

Read more.

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Web Trends, News & Tips

Filling in Your Social Media Calendar

Creating a social media calendar is a very time-consuming process, but it beats sitting in front of a computer each day not knowing what to post. By preparing messages like those sampled here, marketers can better brainstorm, analyze and optimize their posts for a more comprehensive and creative social presence. Read More.

Pingboard

Easily build and share a beautiful org chart in minutes and keep it up to date automatically.

Tab Ninja

Chrome extension that lets you close tabs in groups (tabs to the left, right, muted ones, by domain, etc).

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That's all folks!