Are you a local business that needs to get qualified leads? Then you should have a local SEO (search engine optimization) strategy if you don’t want to miss out on qualified leads! If you want to rank well in the search engines for your geographical location its time to strengthen your local SEO efforts. When done correctly, local SEO can help you generate more high-quality traffic, leads, and conversions. It can also help you compete with big brands and stay relevant in the read more
How to Increase website traffic and gain qualified customers
Trying to increase your website traffic AND get qualified leads? When you learn how search engines rank websites and apply some simple non-technical SEO strategies you'll start to see increased website traffic from qualified customers. Search engine optimization (SEO) are techniques used to help customers searching for a product or service find a company’s website on search engines such as Google. You know how important Location is to a brick and mortar business - right? How well your website read more
What is my sites Bounce Rate? And Easy ways to reduce it
Have you heard of "Bounce Rate"? Let me explain it a bit and then I'll talk about how to reduce it. The short explanation is when someone lands on your site they "bounce" right off to the next site to find what they are searching for. Bounce rate is a metric often serves as a strong indicator that your website is not engaging with your visitors, meaning that they leave a page without interacting with it (i.e. they ‘bounce’ off the page). Here is Google's explanation (it's always good to read more
Has My WordPress Site Been Hacked?
Want to know if Your WordPress site has been hacked? Here are 7 signs it has! If you're asking yourself “Has my WordPress site been hacked?” you’ll want some quick answers. I'll cover the 7 top signs your sight HAS been hacked and what steps to take to clean it up. The faster you notice the signs of a website breach, the quicker you can get your site cleaned up. The quicker you can get your website cleaned, the less damage the hack can do to your website. I can't stress the importance of a read more
Why do we need to optimize for voice search?
How many times have you been too busy to type in a question on Google and used Voice search? Voice search is rapidly on the rise and it's vital you position your website to come up on top for a relevant search. Did you know that you can get very different search results by using Voice or Typed searches? Well, you certainly can! So how can you get your website to rank well on Google for Voice queries as well as typed ones? Below you'll find six key steps to implement on your website this read more
Is WordPress the right choice for SEO?
I often get asked is WordPress is the right choice for SEO. I say, YES! WordPress sites tend to rank well on Google and has built a solid foundation as being a good choice for SEO. And WordPress automatically alerts Google each time you update your site pages or posts helping them to move up the ranks in Google search results. But it’s SEO friendly for a variety of other reasons as well. And if you use it to your advantage, you’ll be seeing an increase in marketing ROI in no time. If you need read more
Why You Should Share Your Blog Post More Than Once on Social Media
Sharing your blog post more than once, or "Reposting" on social media can get some raised eyebrows. Some people don’t like it at all, while others advocate it strongly. I think it depends on what type of posts you write. For Bracewell Web Works I do this often. I found this to work surprisingly well and thought it might be helpful to share it with you. Writing and posting articles takes a lot of time. Have you ever asked yourself how many people actually see your post the first read more
What are featured snippets and how do I get them?
What is a featured snippet? A featured snippet is a summary (or snippet) of an answer to a user’s question or query, which is displayed at the top of the Google search results. This snippet is actually extracted from a web page, and includes the page’s title and URL. Here's an example: Why are featured snippets so important? With featured snippets you can jump to NUMBER ONE on a search query. Even if you organically rank way down the page. Maximum authority By EARNING a featured snippet read more
Google Maps New “Follow” Button
I'm sure you heard that Google recently announced it will be shutting down Google + next year. Another Google app bites the dust. So it's no surprise they are coming up with something "better" to replace it. And it may just be! (I was never a Google+ fan) On October 24th, Google announced on their blog their new “Follow” button that will appear on business listings in the Google Maps app on Android. (no word on and iOS version yet). Google said this feature is available “where available, read more
How Alexa and Siri are changing SEO: AI and voice search
The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services. That shift was closely followed by another somewhat more distinctive shift called artificial intelligence (AI)-assisted voice search. In the past, a smartphone user would need to type read more
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