As a U.S.-based small business owner, getting ready to comply with the General Data Protection Regulation (GDPR) regulation may not be at the top of your to-do list. Small business owners may think that the GDPR only applies to large, global companies that conduct business overseas, not for companies with fewer than 250 employees. GDPR is one of the largest and most far-reaching global data privacy laws—and all businesses need to be GDPR-compliant with processes and documents in place. This read more
8 Tips to handle Facebook News Feed Changes
Facebook news feed bombshell in January are rattling businesses across the globe. This change means severely cutting down the access businesses, brands, and media have to the Facebook news feed. So you'll probably see more posts from friends and family, but what does this mean for your business? According to their press release it's all about bringing people together. But it seems like nothing more than a money grab to most businesses. Adam Mosseri, Facebook's head of News Feed says “Pages read more
Top Reasons Why Backlinks Matter to Your Rankings
What are they and why do backlinks matter? Links leading back to your own website is a primary tool for increasing your websites ranking through SEO (search engine optimization). Getting ahead of your competitors on the search engine results page can be challenging. So you need to use every tool in your toolbox to improve your online ranking. Getting backlinks to your site is one of them, and an important one to Google. But it's about quality, not just the quantity of backlinks that read more
5 Tips to Grow Your Online Sales
Today selling online means more than just having a website. I've got five marketing tips you can easily get started with that will grow your online sales! You've probably read that Ecommerce is growing 23% year-over-year, yet 46% of American small businesses still don’t have a website. Last year (2017) was the biggest year EVER for online sales. Just having a website won’t cut it anymore. So lets see what you can do to grow your online sales . . . #1 Grow Your Online Sales with Social read more
Does Social Media help with SEO?
With social medias rapid rise people want to know Social Media and SEO - does social media help with SEO. Social media and SEO Google doesn't come right out and tell us their algorithm. That would be too easy. And it doesn't help that Google has made contradictory statements about how social media is incorporated with its ranking algorithm. Google has said "social media pages are indexed in the same manner as other web pages, and that social links therefore count as links". But they have also read more
Customer reviews: The not-so-secret SEO tactic
This article is From Search Engine Watch No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course, SEO is what gets you there, taking into consideration more than 200 ranking signals, such as the quality of your content, backlinks, mobile optimization, and keywords. While these traditional SEO tactics have dominated strategies since the formation of Google, customer reviews are another read more
12 Tools to Make Your Life Easier
I love "shiny things"! Which is to say I love gadgets and tools to make my life easier. Here are some I think you may really find useful. Honey: A chrome extension to save time and money shopping online. Currently: Chrome Extension to replace new tab screen with current time and weather. Rapportive: Gmail plugin that shows you everything about your contacts right inside your inbox. Pacer: Activity Tracker for iPhone and Android. Works with MyFitnessPal app. Pocket: Put read more
How to Secure your WordPress website against hackers
Hackers, spammers, evil doers OH MY! Have you wondered if these bad guys can get into your site and wreak havoc? Let's talk about how to secure your WordPress website and put your mind at ease. Some have said that WordPress is prone to hacks more than other types of websites. No, that is just not true. But the simple fact is that WordPress is the most popular website development platform on the plane. Currently it powers over 29% of all websites! So naturally more WordPress sites get read more
SEO vs PPC – what’s the diff?
There's a lot of difference between SEO (search engine optimization) and PPC (pay per click), but the end game is the same. The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming to your site from organic SEO is free, but website traffic generated from PPC at a financial cost, as the name implies. Every minute over 2.3 million people search for something on Google! That's a lot of people looking for information. They could be searching for read more
Signs that your website is due for a revamp
The Internet is constantly changing and evolving. People are surfing the web through various devices, desktop, laptops, tablets and smartphones. So you have to make sure you're adapting and staying current to keep them coming back. And Google is constantly changing their algorithms which affects your website’s Search rankings. Maybe it's the old "out of sight out of mind" and you haven't realized that your site needs a revamp. It really takes a constant effort to keep up with all the read more
