Love checking your Google Analytics and seeing that great traffic flowing into your site? How about checking your SERPS (search engine results pages) to see how high your're ranking in Google? Me too. It's addicting! So what can you do to improve your SEO and get a nice boost in your organic search traffic? Here are some tried and tested techniques to help you pull you out of a traffic slump. #1. Write Fresh Content Focused on Search User Intent OK, so writing original content isn’t read more
Create an About Us Page That Builds Trust
For many small businesses writing an effective About Us page can be challenging. And that's bad news because analytics often shows the About Us page as one of the most visited page on any given site. For this reason, your About Us page should SHINE! The good news is it doesn't need to be a book, just some carefully crafted paragraphs should do it. I'm in the process of re-examining my sites content and especially my About Us page. So I'm in the same boat! Here are some tips for read more
7 Ways to Crush your Competitors in Local SEO
Everybody is jockying for top rankings in the search engines. But here's the keyword - EVERYBODY. There are thousands of businesses, some of them huge with budgets to match, already competing for a fixed number of slots at the top of Google search engine results pages (SERPs). But here is where you can score big with SEO - LOCAL SEO. It can give you a visibility advantage even if you don’t have access to virtually unlimited resources. The Advantages of Local SEO Local SEO actually read more
9 New Great Productivity Tools for You
Ulterius "Complete control of your desktop — from your browser." Microsoft Planner For Office 365. Makes it easy for your team to create new plans, organize and assign tasks, share files, chat about what you’re working on, and get updates on progress. Throttle Find out who tries to sell or steal your email address, combine all mass mailings into a single daily digest email, and stop giving out your email address online. A cleaner inbox means a happier you. We all need this read more
6 Key Elements of a Successful Website
Designing a new website can be a daunting task. With all the on-line competition you've got to pay close attention to detail when designing your new website and make sure your new website can bring you ahead of the pack. Here are the crucial elements that all websites should use to get ahead of the pack. 1. Mobile-Friendly With technology and smartphones being the forefront of the world, it’s crucial to make sure your website is optimized to be mobile friendly. A mobile friendly read more
Guaranteed SEO results?
Many businesses still struggle with the idea that the success of SEO campaigns can’t be guaranteed. Naturally there are those who do make lofty promises. But their "fine print" typically negates those inflated claims. Some SEO companies guarantee rankings by promising a certain number of keywords that they themselves choose. By selecting relatively non-competitive and perhaps irrelevant terms, they enjoy a decent success rate. But of course they don't actually do any good. The most read more
Maybe it’s time to boost your site with SSL
What is SSL? Simply Secure Socket Layer. Installing a security certificate or SSL to your site changes your site from just HTTP to HTTPS. Not only does using HTTPS improve and increase security for visitors to your (or any HTTPS site), but the presence of a secure connection is also considered by Google as a ranking signal (or so Google says). Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website read more
3 Easy Tips for Better Local SEO
Local SEO can get downright fierce in some competitive industries while other markets require very little to rank or outperform their online competition. In either business case there are three easy, proven effective website changes businesses can make to gain the upper hand on their less-optimized competition in the local search market. 1. GMB SITE MIRRORING Many people set up Google My Business (GMB) listings, stuff a few keywords in the description and call it good. There are read more
Top 10 Chrome Extensions to Check Out!
Google Chrome is one of the most popular browsers people use - and I love it! Chrome's vast array of extensions that improve your web browsing experience. Here are10 extensions I think will improve your daily browsing experience: 1. AWESOME SCREENSHOT With this extension you can take the visible part of any page easily. It will automatically open in an editor where you can edit it, save it or print it. 2. XMARKS BOOKMARK SYNC Xmarks was designed to make syncing bookmarks across read more
What is a Landing Page
A Landing Page is laser-focused web pages on specific topics that help to (a) bring in more visitors or (b) convert visitors into leads and sales. By it’s widest definition a landing page is any web page that someone can "land" on. Some people will say that every page on a website is a landing page. But that's way too broad of a description, especially for a small business. A landing page on your website should be a single website page that is designed with a narrow purpose. The goal is to read more
