There's a lot of difference between SEO (search engine optimization) and PPC (pay per click), but the end game is the same. The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming to your site from organic SEO is free, but website traffic generated from PPC at a financial cost, as the name implies. Every minute over 2.3 million people search for something on Google! That's a lot of people looking for information. They could be searching for read more
Signs that your website is due for a revamp
The Internet is constantly changing and evolving. People are surfing the web through various devices, desktop, laptops, tablets and smartphones. So you have to make sure you're adapting and staying current to keep them coming back. And Google is constantly changing their algorithms which affects your website’s Search rankings. Maybe it's the old "out of sight out of mind" and you haven't realized that your site needs a revamp. It really takes a constant effort to keep up with all the read more
Google SEO Ranking Factors for 2017
From the beginning, the core search algorithm provided by Google has offered the most relevant search results swiftly and efficiently. As high functioning as their search process is, Google is determined to be ever improving their search algorithm. You cannot rely on last year’s ranking factors when using SEO in 2017. While the entire list of ranking factors is staggering, here are a few of the most important. Mobile First In recent years, internet browsers have been spending less time on a read more
Are you forgetting these key places to optimize for Local SEO?
Of course you know how important it is to show up in search results is for your business. When someone searches for you, your products, or your services, you want to be found by them online. And you probably know how showing up in local search results can drive local customers to your website and your location. If someone is looking for your services or products in your area, you want to show up in the the local results that appear on the map at the top of the search results page. If you set read more
8 Sure-Fire SEO Tactics for Getting Out of a Traffic Slump
Love checking your Google Analytics and seeing that great traffic flowing into your site? How about checking your SERPS (search engine results pages) to see how high your're ranking in Google? Me too. It's addicting! So what can you do to improve your SEO and get a nice boost in your organic search traffic? Here are some tried and tested techniques to help you pull you out of a traffic slump. #1. Write Fresh Content Focused on Search User Intent OK, so writing original content isn’t read more
Create an About Us Page That Builds Trust
For many small businesses writing an effective About Us page can be challenging. And that's bad news because analytics often shows the About Us page as one of the most visited page on any given site. For this reason, your About Us page should SHINE! The good news is it doesn't need to be a book, just some carefully crafted paragraphs should do it. I'm in the process of re-examining my sites content and especially my About Us page. So I'm in the same boat! Here are some tips for read more
7 Ways to Crush your Competitors in Local SEO
Everybody is jockying for top rankings in the search engines. But here's the keyword - EVERYBODY. There are thousands of businesses, some of them huge with budgets to match, already competing for a fixed number of slots at the top of Google search engine results pages (SERPs). But here is where you can score big with SEO - LOCAL SEO. It can give you a visibility advantage even if you don’t have access to virtually unlimited resources. The Advantages of Local SEO Local SEO actually read more
9 New Great Productivity Tools for You
Ulterius "Complete control of your desktop — from your browser." Microsoft Planner For Office 365. Makes it easy for your team to create new plans, organize and assign tasks, share files, chat about what you’re working on, and get updates on progress. Throttle Find out who tries to sell or steal your email address, combine all mass mailings into a single daily digest email, and stop giving out your email address online. A cleaner inbox means a happier you. We all need this read more
6 Key Elements of a Successful Website
Designing a new website can be a daunting task. With all the on-line competition you've got to pay close attention to detail when designing your new website and make sure your new website can bring you ahead of the pack. Here are the crucial elements that all websites should use to get ahead of the pack. 1. Mobile-Friendly With technology and smartphones being the forefront of the world, it’s crucial to make sure your website is optimized to be mobile friendly. A mobile friendly read more
Guaranteed SEO results?
Many businesses still struggle with the idea that the success of SEO campaigns can’t be guaranteed. Naturally there are those who do make lofty promises. But their "fine print" typically negates those inflated claims. Some SEO companies guarantee rankings by promising a certain number of keywords that they themselves choose. By selecting relatively non-competitive and perhaps irrelevant terms, they enjoy a decent success rate. But of course they don't actually do any good. The most read more
