This article is From Search Engine Watch No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course, SEO is what gets you there, taking into consideration more than 200 ranking signals, such as the quality of your content, backlinks, mobile optimization, and keywords. While these traditional SEO tactics have dominated strategies since the formation of Google, customer reviews are another read more
12 Tools to Make Your Life Easier
I love "shiny things"! Which is to say I love gadgets and tools to make my life easier. Here are some I think you may really find useful. Honey: A chrome extension to save time and money shopping online. Currently: Chrome Extension to replace new tab screen with current time and weather. Rapportive: Gmail plugin that shows you everything about your contacts right inside your inbox. Pacer: Activity Tracker for iPhone and Android. Works with MyFitnessPal app. Pocket: Put read more
How to Secure your WordPress website against hackers
Hackers, spammers, evil doers OH MY! Have you wondered if these bad guys can get into your site and wreak havoc? Let's talk about how to secure your WordPress website and put your mind at ease. Some have said that WordPress is prone to hacks more than other types of websites. No, that is just not true. But the simple fact is that WordPress is the most popular website development platform on the plane. Currently it powers over 29% of all websites! So naturally more WordPress sites get read more
SEO vs PPC – what’s the diff?
There's a lot of difference between SEO (search engine optimization) and PPC (pay per click), but the end game is the same. The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming to your site from organic SEO is free, but website traffic generated from PPC at a financial cost, as the name implies. Every minute over 2.3 million people search for something on Google! That's a lot of people looking for information. They could be searching for read more
Signs that your website is due for a revamp
The Internet is constantly changing and evolving. People are surfing the web through various devices, desktop, laptops, tablets and smartphones. So you have to make sure you're adapting and staying current to keep them coming back. And Google is constantly changing their algorithms which affects your website’s Search rankings. Maybe it's the old "out of sight out of mind" and you haven't realized that your site needs a revamp. It really takes a constant effort to keep up with all the read more
Google SEO Ranking Factors for 2017
From the beginning, the core search algorithm provided by Google has offered the most relevant search results swiftly and efficiently. As high functioning as their search process is, Google is determined to be ever improving their search algorithm. You cannot rely on last year’s ranking factors when using SEO in 2017. While the entire list of ranking factors is staggering, here are a few of the most important. Mobile First In recent years, internet browsers have been spending less time on a read more
Are you forgetting these key places to optimize for Local SEO?
Of course you know how important it is to show up in search results is for your business. When someone searches for you, your products, or your services, you want to be found by them online. And you probably know how showing up in local search results can drive local customers to your website and your location. If someone is looking for your services or products in your area, you want to show up in the the local results that appear on the map at the top of the search results page. If you set read more
8 Sure-Fire SEO Tactics for Getting Out of a Traffic Slump
Love checking your Google Analytics and seeing that great traffic flowing into your site? How about checking your SERPS (search engine results pages) to see how high your're ranking in Google? Me too. It's addicting! So what can you do to improve your SEO and get a nice boost in your organic search traffic? Here are some tried and tested techniques to help you pull you out of a traffic slump. #1. Write Fresh Content Focused on Search User Intent OK, so writing original content isn’t read more
Create an About Us Page That Builds Trust
For many small businesses writing an effective About Us page can be challenging. And that's bad news because analytics often shows the About Us page as one of the most visited page on any given site. For this reason, your About Us page should SHINE! The good news is it doesn't need to be a book, just some carefully crafted paragraphs should do it. I'm in the process of re-examining my sites content and especially my About Us page. So I'm in the same boat! Here are some tips for read more
7 Ways to Crush your Competitors in Local SEO
Everybody is jockying for top rankings in the search engines. But here's the keyword - EVERYBODY. There are thousands of businesses, some of them huge with budgets to match, already competing for a fixed number of slots at the top of Google search engine results pages (SERPs). But here is where you can score big with SEO - LOCAL SEO. It can give you a visibility advantage even if you don’t have access to virtually unlimited resources. The Advantages of Local SEO Local SEO actually read more
