People enjoy the free Social networks for people and businesses alike to connect and stay in-touch across the globe.
But these social networks need to monetize their platforms. So now it is becoming a necessity for brands with a presence on these networks to step up and pay for better placement and visibility in the News Feed and search results. But advertising on social networks doesn’t have to be a pain. In fact most social platforms offer intuitive ad tools that can help businesses improve their social engagement, and their website engagement too.
Here are some easy steps to get started on your social advertising.
Being the forerunner in social advertising, Facebook offers a large variety of ad formats and targeting options to brands. You simply need to choose your ad format based on the goal of your ad (e.g. increase page post engagement, page likes, clicks to website, website conversion, etc.) and your are then able to target the audience the ad will reach with filters like location, demographics, interests, behaviors, connections and more.
The best part about advertising on Facebook is the ease of use. Mainly because the social network offers a guided tool to make the entire process simple for all users. One example is Facebook provides insights into the targeted audience and estimated daily reach of campaigns during the ad creation process. These tools help you make data-driven decisions before launching a campaign.
Twitter also offers objective-based campaigns. This means you can choose your ad format based on the intended goal of your advertisement, such as gaining more followers, increasing website clicks or conversions, and boosting tweet engagement. You can also choose to advertise in the trending topic section of the Twitter feed via the Promoted Trends option.
Twitter enables you to target audiences with filters like gender, demographic, location, language, interest, device type and more. Perhaps the star of Twitter’s ad platform, however, is its analytics offering.
Twitter’s promoted tweets and accounts dashboard offers valuable performance metrics for ad campaigns including impressions, clicks, follows, follow rate, cost per follow and engagement rate. You can also use the analytics dashboard to look at performance metrics on a more granular level, enabling you to identify how campaigns resonate based on targeting criteria.
Pinterest is still testing the advertising waters with its Promoted Pin feature. They began rolling out paid tests for this format back in May 2014. Promoted Pins essentially enable brands to increase their visibility by promoting content within the search results and category feeds.
It is important to note, that brands are only required to pay when an audience member clicks through on the pin to the brand’s website. Although this feature is still being tested, brands that are interested in leveraging Promoted Pins when they become available to the general public can join Pinterest’s waiting list.
Instagram is still getting its feet wet in the social advertising waters. The image-based social network initially launched ads for a handful of brands in Oct. 2013. According to them the ad results are promising, with data revealing that Levi’s reached 7.4 million people in the U.S. in a nine-day period.
With that being said, Instagram decided to bolster its ad platform with a set of new business tools back in August 2014. The tools aim to provide brands with account insights to help you monitor brand awareness through impression, reach and engagement data. According to Instagram, these business tools will be released to more brands in 2014, which could mean that the social network’s ads will be made available to more brands too.