I’m sure you heard that Google recently announced it will be shutting down Google + next year. Another Google app bites the dust.
So it’s no surprise they are coming up with something “better” to replace it. And it may just be! (I was never a Google+ fan)
On October 24th, Google announced on their blog their new “Follow” button that will appear on business listings in the Google Maps app on Android. (no word on and iOS version yet). Google said this feature is available “where available, with more countries soon”.
So when a Google Maps user ‘follows’ a business like they’ll see that business’ Google My Business Posts in the ‘For You’ tab of the Google Maps app. They also state that for those who want to be in the know, they’ll start seeing profiles for places before they even open in Google Maps! Whaattt???
Google Follow A Game Changes for My Business Posts
Before a consumer would have to seek out or browse your business to see your GMB Posts in the Knowledge Panel or Google Maps listing, they can now see all Posts from followed businesses in one place.
The ‘For You’ tab is otherwise primarily used to recommend businesses based on your consumer and search history.
You’ll also see the Google Maps app on Android has a ‘Personal Places’ notification setting. I don’t know this for a fact, but I’m betting this setting will be used to notify users of new Posts from the businesses they follow. After all, it’s not really ‘following’ if you have to go look for and scroll through the news yourself, is it?
So if you have a Google My Business page I recommend you review it to see how your listing shows up in smartphone notifications and alongside competitors in the ‘For You’ tab. More than ever before, it’s important to make sure you’re standing out from the pack in GMB Posts.
How will this affect Local Businesses?
Many people feel trust in Facebook is falling. So with the closing of Google+ I think Google is amping up GMB for as more of a social media platform, what better time to do so.