I often get asked is WordPress is the right choice for SEO. I say, YES! WordPress sites tend to rank well on Google and has built a solid foundation as being a good choice for SEO. And WordPress automatically alerts Google each time you update your site pages or posts helping them to move up the ranks in Google search results. But it’s SEO friendly for a variety of other reasons as well. And if you use it to your advantage, you’ll be seeing an increase in marketing ROI in no time. If you need help launching your SEO campaign on WordPress to improve your website’s search rankings, contact me!
As of this writing WordPress powers over 30% of all the websites on the Internet. And WordPress has certainly come a long way since its debut on 27 May 2003, by Matt Mullenweg and Mike Little. WordPress just keeps on growing and taking over the Internet for a web design/development platform.
WordPress is definitely one of the favorite choices for great website development. You ask if it’s a good choice for accomplishing the SEO goals that you are trying to achieve – let’s find out what WordPress has to offer.
Customizing Meta Data is Easy
Out of the box WordPress a great choice getting started with SEO because of its quick setup and configuration. If you’re a Genesis framework lover, then even more so. It makes it very easy to add important fields for SEO such as the Meta description, Tags and Categories, Meta Data, Keywords, Excerpt, etc.
Of you are a regular blogger and can save time there, you will create much better content which is always a step forward in your content optimization journey.
Crawling WordPress Sites Is Easy for Search Engines
Search engine friendly URLs are paramount for good SEO. In WordPress these are called permalinks. The URL you choose for your website pages and posts is an important factor of how search engines will see your websites content. If your URL carries the focus keyword from your content then you’re making good points with Google.
Just before you publish your post through your WordPress editor, you can choose to customize the permalink as per the summary of the post. This is a great SEO booster as the visitors as well as the search engines will be better able to understand what to expect before they even start going through the content of the post.
Now add SEO plugins
There are several great SEO plugins you can install to really up your game with SEO on your WordPress site. Most use Yoast SEO, but recently I’ve discovered SEOPress and LOVE it! Then there’s Yoast premium version and the All-in-One SEO Pack plugin that many feel are the leaders of the pack when it comes to WordPress SEO. Their premium versions offer a set of even more powerful features than the free ones. Here are some of the amazing features offered by the free versions of each of them.
- Full control over site breadcrumbs
- Snippet preview
- Readability check
- Google Preview
- Advanced XML Sitemaps functionality
- Canonical URLs
- Fine tune your SEO optimizations
- XML Sitemap support
- Image XML Sitemap for Image SEO
- Google AMP support and Google Analytics support
- Advanced Canonical URLs
- SEO Integration for e-Commerce sites, including WooCommerce
- Automatic META tags.
- All of the above! and it’s FREE
If you are just a beginner, you can still get plenty done by yourself through great online tutorials.
Auto-sharing features and plugins
For good SEO you need to make sure that you are sharing your posts through your social media channels, and not just once (read this post about reposting content) so that your followers can stay in touch and have an idea of whatever’s happening with your website and business. If you’re writing good content hopefully it will get shared and drive even more traffic to your site and lead to more sales!
If you have many social profiles it can take a lot of time to share your content. Consider a plugin or 3rd party software to share and repost your content.
Here are some good Social media sharing plugins for you to consider:
- Revive Old Posts
- Sassy Social Share
- Blog2Social: Social Media Auto Post & Scheduler
- Social Auto Poster – paid for WordPress Plugin
Easy Editors to Add Your Posts/Pages
You’ve probably read that Content is King and all that. And yes, Google ranks websites better that serve up new content regularly. WordPress has a simple yet powerful text editor that helps you to create killer content that is both engaging and informative. With plugins such as the Editorial Calendar you can schedule your content and SEO strategy well in advance. Now with WordPress 5.0 and Gutenberg block editor it’s getting even easier still!
Fast Site Speed
When Google or another major search engine develops rankings, it takes site speed into account—which can only be beneficial to WordPress users. WordPress sites tend to have fast load times that can be made even faster through certain plugins, like the WP Super Cache plugin, created to optimize site speeds. However, it’s important to be aware that load time can vary depending on which template you use for your web pages or blogs.
WordPress is indeed a great choice for SEO. The way it has been developed and its open-source nature have helped the platform grow as an SEO-friendly website builder.