Many businesses only focus on social media marketing and hiring content writing services to rank higher on search engines. That's great, but it’s only half the battle. The key is getting those people towards website conversion. Maybe it's making a purchase, or signing up for weekly updates and newsletters, or becoming a member.The bottom line is website conversion or conversion rate optimization is converting the traffic you get to your website via SEO, blog posts, social media read more
Suggestions for COVID-19 Communication
No matter what industry you are in, or what type of business you have, now is the time to provide proactive communication to your customers.Here are some tips for making this happen...Communication ChecklistAdd temporary hours to Google My Business Add a short post to Google My Business that gives a statement of your availability and activity Take this same information and use it to create a blog post Bonus points are provided for a heart-felt video embedded into the read more
Top 7 reasons why your rankings dropped and how to fix them
Having your web pages on the first page of Google is euphoric (and great for business)! But ANYONE can experience a sudden drop in traffic that can leave you reeling and wondering what went wrong and more importantly HOW TO FIX IT.The reasons may not be obvious at all either. SO let's get to the possible why's and then how to fix the issue(s). A Sudden Drop in Traffic can take some digging to figure out the problemA sudden drop in traffic can be from many different issues. Here are read more
What is CCPA Compliance & does it apply to your business?
What is CCPA? It stands for the California Consumers Protection Act of 2018. This new law actually went into effect on 01/2020. This act gives California residents the right to learn how their personal information is being used. It also allows consumers to prevent businesses from selling or disclosing their information. This requires some websites to notify users about how their information will be used and give them a way to opt out.The California Consumer Privacy Act (CCPA) is similar read more
CCPA Privacy Policy Template
PRIVACY STATEMENT – CALIFORNIAThis PRIVACY NOTICE FOR CALIFORNIA RESIDENTS and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice.Information We CollectWe collect information that identifies, relates to, read more
How to Increase Your YouTube Rankings
Your YouTube Optimization Quick GuideWhen you think SEO, naturally you think Google. It is the #1 search engine on the planet.But if you use videos to promote your website and business you really should be focusing on how to optimize your YouTube videos as well.Why YouTube? According to Alexa’s global traffic rankings, YouTube is the second most visited website in the world.And it's also considered the second biggest search engine in the world! “YouTube viewers watch a lot of read more
Google Chrome will Block Web Pages with Mixed Content
I'm always preaching about secure websites. It's not too hard to secure a website and most good hosts now offer a free security certificate. It does take a few steps to get it installed correctly. But it's pretty easy on a WordPress site these days.When I perform a website audit one of the first things I check is the health of their website and make sure it has an SSL certificate properly installed. Why? Because too many websites either don't run under HTTPS or they have a certificate read more
8+ Ways to Get More Customer Reviews
Recently I read that people 35 and under put more value in online reviews than anything else! Today online reviews are vital to your business! Getting online reviews is essential for any local business. But it's not only about quantity, but quality and how recent they are.Forbes’ Michael Fertik explains, Millennials don’t trust advertising, celebrity endorsements or any of the more traditional, one-way communications strategies. They’re even growing skepticism of “influencers,” and are read more
How to Set up WP SMTP Mail plugin to Send Emails
Learn how to configure your WordPress to send messages via SMTP By default, WordPress uses the PHP Mail function to send its emails. But this is not a reliable method and it's much better to use SMTP to send emails. You can also use it to send emails from a third party mailing service.I recommend you get a FREE account with SendGrid or use a Gmail email account. I use Office 365 and use my email settings from that.First you need to install a plugin named WP Mail SMTP. If you are on a read more
How to fix “This Page Can’t Load Google Maps Correctly”
Have you gone to a businesses website to find directions, click on their directions or map link and get “This page can’t load Google Maps correctly.” message on their site? No fun for you and they're losing business! Yikes!If you're the owner of a website that has this issue, read on. I've got a solution for you! When your map says "this page can't load Google Maps correctly" Why Is This Happening? Last year The Google Maps Platform changed its rules—and pricing model—for websites with read more
