For Bracewell Web Works I do this often. I found this to work surprisingly well and thought it might be helpful to share it with you.
Writing and posting articles takes a lot of time. Have you ever asked yourself how many people actually see your post the first time?
Some companies invest a lot of money to hire writers/bloggers to create great content and then they post the article only once. What a waste! (in my opinion)
Now, not all blog posts are great for reposting. You have to use your common sense. If it’s about an event you don’t want to be reposting about it months after it’s happened. But most of you will see that you have lots of great content you can be reposting.
Three great reasons why should you repost the same article
Here are some benefits you can get from reposting your content multiple times.
1. More traffic
The first, and most important reason to share your content more than once is to drive more traffic to your website through reposts and just direct click throughs.
I wrote an article last year and posted it – once, and got very little response. Then I decided to start my reposting campaign. That same article was now getting notice! From that one article I got reposts and connected with some people. All because they didn’t see it the first time.
2. Hitting multiple time zones
Another reason for reposting is to reach your social media followers in different time zones. I found that this increases the traffic to my content, particularly when posting the same link several times.
Even if you only Tweet the same thing a couple of times, if you spread out your Tweets (or Facebook posts, or updates on other social networks), you’ll be able to reach more people who might have otherwise missed out on seeing your content.
3. Reach your new followers
Many or even most of my are still relevant months after I publish them. The other thing that changes after you publish a post is that more people follow you on social networks, so if you repost content from your blog that’s six months old, many of your followers will be seeing it for the first time, so they’ll get value out of it even though it’s old content.
Making it work
I decided to use a 3rd party platform to help me with effective reposting campaigns called Missingltr. Missinglettr turns each of your blog posts into a 12 month social campaign, which is then dripped out to your social channels. Each campaign is designed to engage with your audience and drive traffic back to your site. It’s a great tool and I really recommend it or something like it. It’s a great time saver!
However you handle your reposting campaigns, make sure to reframe the content each time the article is reposted. This way, you’re not just repeating yourself with your headlines.
Test different headlines
If you post the same content to Twitter multiple times, take advantage of this opportunity to test out what headline works best for that particular blog post.
Here’s how you can run that kind of experiment:
- Find 2 headlines for an article that you think will perform well.
- Tweet both of these headlines at roughly the same time, at least 1 hour apart. Here I’ve found that doing the 2 Tweets both in the AM or both in the PM works best – 9am is much more similar to 10am, then say 12pm is to 1pm. So going with clear “morning” or “afternoon” times is crucial.
- Compare the data for which headline to settle on.
You can use a tool like Twitter Counter to track your follower growth, so you know when it’s a good time to repost some of your older content.
If you use a tool like Missingltr it will provide you with great statistics! (no, these are not an affiliate links)